Dessert Professional’s Complete Advertising Solution

North America | Worldwide

Our strategic campaigns, partnerships and an aligned vision saw DessertProfessional.com expand its influence globally, while providing some of the largest industry brands our integrated advertising solutions.
RECOGNITION: Various Campaign Recognition & Awards

Aligned Vision

DessertProfessional.com, now the premiere media in the dessert and culinary industry, holds partnerships with some of the largest and most prevalent brands in the world, including KitchenAid®, Cargill®, Hobart®, Ghirardelli®, Godiva® and several more—a distinction not easily achieved in publication. Targeted to industry professionals, including pastry chefs, chocolatiers, cake and sugar artists, bakers, and educators, DessertProfessional.com entered the vast and fast digital world in an ever-changing media landscape in Q4 of 2012. Still in its infancy, the success and expansion of DessertProfessional.com’s influence is not the product of a mere partnership, but a merging of minds within TENSHI and Dessert Professional. We called it an ‘aligned vision’—a campaign in and of itself—one that would unify the magazine’s advertisers with our integrated advertising solutions to place a captive audience before them.

Advertisers Become Partners

With TENSHI at the helm, existing and new advertisers were offered innovative, integrated advertising solutions in a new capacity. Brands of all sizes could now strategize and execute custom, cohesive and effective marketing solutions across several media, including digital, TV, print and experiential events and sponsorship.
Dessert Professional Advertising – A Captive Audience Awaits

Advertisers Become Partners

With TENSHI at the helm, existing and new advertisers were offered innovative, integrated advertising solutions in a new capacity. Brands of all sizes could now strategize and execute custom, cohesive and effective marketing solutions across several media, including digital, TV, print and experiential events and sponsorship.
Dessert Professional Advertising – A Captive Audience Awaits
Being well equipped to target the right demographic through cutting-edge techniques that consider consumer psychology and psychographics, TENSHI has launched several campaigns that have consistently exceeded sales, brand engagement and lead projections for our partners.
Central to this success is our leveraging of strategic partnerships with Food Network®, Martha Stewart®, Google®, Zagat® and hundreds others to disseminate campaign objectives. Given the additive benefit of a tailored marketing strategy, a relationship with a major media outlet, brand alignment, and a digital platform in one, one-time advertisers seeking conventional media placement became long-term partners.

Live Impact

Experiential and sponsorship events may be effective tools but in today’s world of analytics, anything that cannot be measured loses its value quickly. We introduced live campaigns that are designed not only to engage with an audience, but also measure results in real time. Our partners have been able to see the live impact of their events via our digital analytic platform, allowing instant data collection of their customers’ experience.

Live Impact

Experiential and sponsorship events may be effective tools but in today’s world of analytics, anything that cannot be measured loses its value quickly. We introduced live campaigns that are designed not only to engage with an audience, but also measure results in real time. Our partners have been able to see the live impact of their events via our digital analytic platform, allowing instant data collection of their customers’ experience.

Recognition

Various Campaign Recognition & Awards
DRAW. CAPTIVATE. RESONATE™