The revolution of an icon calls for a revolutionary digital strategy. Combining behavioral data with online search and commercial intent produced key insights into enthusiasts and new prospect consumers of the Acura line and the next-gen NSX.

This is Our Point of View

We believe digital marketing should be approached with systematic processes that distill a wealth of data into individualized targets. With the ultimate goal of reaching consumers at the lowest cost of acquisition, we used our custom machine learning algorithms to identify prospects with the highest commercial intent. Targets entered a closed marketing circuit, comprised of SEM, PPC, social marketing and digital video spots, and our systems turned granular metrics into individuals in target groups, while the event data of those individuals were used to optimize digital marketing processes and to categorize behavioral subsets.
Part of the overall digital marketing closed circuit, the This is Our Point of View and It’s That Kind of Thrill video spots produced two distinct data sets that were fed to our machine learning algorithms.
0
% INCREASE IN CONVERSIONS
0
AVG. % DECREASE IN CPL
50+
DAILY BID ADJUSTMENTS

Form Follows Function

Much like the NSX’s interwoven dynamics create a blend of form and function, our data-driven behavioral- and intent-based marketing and optimization campaigns were multi-faceted, and integrated seamlessly into data models and conversion funnels. With the help of custom PPC-bidding algorithms that never leave the PPC trading floor, over 50 bid changes per day were processed, resulting in a nearly 400% higher conversion rate at a nearly 40% lower cost per acquisition.
0
AVG. % DECREASE IN CPL
0
% INCREASE IN CONVERSIONS
50+
DAILY BID ADJUSTMENTS

Form Follows Function

Much like the NSX’s interwoven dynamics create a blend of form and function, our data-driven behavioral- and intent-based marketing and optimization campaigns were multi-faceted, and integrated seamlessly into data models and conversion funnels. With the help of custom PPC-bidding algorithms that never leave the PPC trading floor, over 50 bid changes per day were processed, resulting in a nearly 400% higher conversion rate at a nearly 40% lower cost per acquisition.
LEARN MORE ABOUT

TENSHI’S DIGITAL MARKETING WING

DRAW. CAPTIVATE. RESONATE™