One of the world’s most iconic brands, SONY® creates experiences “like. no. other.™” through a range of intelligent, connected devices, home entertainment systems, films, and mobile devices. With AI-powered data science, TENSHI® created a digital marketing system for SONY®’s Xperia® and PS4® products which focused on those very experiences.

Like. No. Other.™

Building a large-scale digital marketing system complete with SEM, display prospecting, and video remarketing is one challenge; another much larger challenge is distilling and converting resulting data into insightful and actionable intelligence. TENSHI’s machine-learning algorithms, paired with human-touch optimization, would adjust bids hourly from historical data to lower CPC and acquire leads with the highest commercial intent across all channels. The system also used data algorithms to throttle the serving of video and display ads in a wide range of networks to meet precise KPI goals for engagement and frequency.
The AI system captured 1,000’s of data points and distilled them with the same machine-learning intelligence into an attribution model that would clearly highlight the statistical significance of each minute movement within and across all digital campaigns.
Part of the digital marketing circuit, the above video spots were produced as integral components for the PS4® and Xperia® product campaigns.

Make. Believe.™

Launchtel™, TENSHI’s multi-award-winning digital marketing system, continues to prove that the combination of human decision making and machine-learning automation produces potent results, exceeding benchmarks and KPI goals.
SONY®’s Xperia® IoT device campaigns saw an increase of 500% in key conversions and a 60% increase in the conversion value per cost, while the PS4® campaigns produced a 600% higher key-conversion rate among Asian and European target markets.

Make. Believe.™

Launchtel™, TENSHI’s multi-award-winning digital marketing system, continues to prove that the combination of human decision making and machine-learning automation produces potent results, exceeding benchmarks and KPI goals.
SONY®’s Xperia® IoT device campaigns saw an increase of 500% in key conversions and a 60% increase in the conversion value per cost, while the PS4® campaigns produced a 600% higher key-conversion rate among Asian and European target markets.
LEARN MORE ABOUT

TENSHI’S DIGITAL MARKETING WING

DRAW. CAPTIVATE. RESONATE™
Twitter LinkedIn